The New Zealand pilchard (Sardinops neopilchardus), also known locally as Mohimohi or Picton herring, is a vital pelagic bait fish species. Discover how to identify this silver-bodied fish by its unique row of black spots and explore its massive role in the New Zealand marine food chain.
NZ Pilchard Guide: Sardinops sagax
Bait Fish Facts
Pilchard is also called Mohimohi, Sardine, and Picton herring
By Allan Burgess
Looking for the ultimate New Zealand baitfish that consistently brings home snapper and kingfish? The New Zealand pilchard Sardinops sagax, locally known as mohimohi or Picton herring, is a powerhouse in our coastal waters. Whether you are rigging them up whole for big predators or trying to identify that flash of silver and blue in your berley trail, understanding this species is key to local fishing success. This guide covers everything from identifying their distinct spots to how they fuel the entire marine food chain.

Identification
This small fish averages 10 to 20cm in length but can reach 25cm. It is blue above, greenish on the sides, and silver underneath. There is a row of between 8 and 14 black spots down each side that distinguishes the pilchard from other small pelagic fishes. The body of the pilchard is almost round. There don’t appear to be any teeth, which suits the pilchard as it feeds mostly on plankton.
The late David H. Graham, in A Treasury of New Zealand Fishes, describes fishing off Cape Saunders, Otago, and seeing the following incredible sight. “As far as the eye could see, these small fish were swimming in a northern direction, accompanied by flocks of predatory birds, such as Mutton Birds (sooty shearwaters), Cape Pigeons, Gulls and others. They were so abundant that when the launch was moving, it seemed as though we were speeding over a floor of silver…” Such was the vastness of the pilchard schools seen in Otago in the 1930s.

Graham found that although pilchards are a pelagic (surface) fish, he often found them in the stomachs of commercially caught fish that had been caught in very deep water, over 80 fathoms down. He couldn’t say whether the pilchards had dived to that depth or if the deep-water predators had come up to the surface to catch them.
Pilchards also come close to shore, and also into harbours where they are preyed upon by red cod, kahawai and many other species.
Sometimes large numbers of pilchards were washed ashore in Otago and collected by residents who considered them good eating. Graham also reported that in 1900-1902, huge numbers were washed ashore off Oamaru and sold to retailers at 3 or 4 shillings a kerosene case. They retailed at 3d a dozen fresh and 4d a dozen smoked, and were much in demand.

Spawning and Age by Length
- Spawning takes place in late spring and early summer in the South Island, but all year roundfast-growing a in the North Island. Each female releases between 30,000 and 50,000 eggs in a season. Collins Guide To The Sea Fishes of New Zealand
- According to readings of the otolith bones in the head, the pilchard is a relatively fast-growing and short-lived species. They reach a maximum length of about 25 cm, and perhaps 9 years, but the main size range is of 10−20 cm fish, 2 to 6 years old. Maturity is probably reached at 2 years of age. fs.fish.govt.nz/Doc/21767/69_PIL_09
Distribution Around New Zealand
Pilchards are a schooling pelagic species found in surface inshore waters around the North Island and the upper South Island. They are also a common and popular baitfish caught around southern Australia
Pilchards were caught in the Marlborough Sounds from 1939 and canned during the war years to be sent over seas for the armed forces. However they have never been caught commercially on a large scale in New Zealand. Total annual landings by commercial fishing boats increased steadily from 1990 as the fishery developed in northeastern NZ waters, reaching over 1200 t in 1999−2000.
Recreational anglers catch pilchards from time to time when fishing from wharves or when netting for other baitfish like mullet.
Pilchards form compact schools often referred to by anglers as ‘meatballs,’ particularly during summer. These meatballs are heavily preyed upon by larger fishes, seabirds, and marine mammals and are thought to form an important part of the diet for many species. Sport anglers can become very excited by such sightings as there can be sort-after predatory fish feeding on them including snapper, kingfish, tuna, and even marlin.
What do pilchards eat?
- Pilchards eat small crustaceans, particularly in the larval stages, including crabs, krill, and shrimps, together with microscopic marine algae.
- It could be that the abundance or otherwise of pilchards is affected by the annual fluctuations of their food supply.
Pilchards are preyed upon by barracouta, kahawai and many other species. Graham reports large shoals of pilchards around Cape Saunders being set upon by large shoals of the barracouta. The barracouta were forcing the pilchards onto the rocky coastline. They were so abundant that it was no trouble to dip a hand net into the sea and scoop up a full net.
Even in June and October off Cape Saunders, and as far as Puketeraki, shoals of pilchards were seen a mile wide and almost continuous in length. All the while, the pilchards were bubbling on the surface of the sea as they attempted to evade the barracouta and other fish that were pursuing and devouring them. Barracouta caught at such times were found to contain three or four dozen pilchards in their stomachs.
Fish species known to prey on pilchards
The vast schools of pilchards are preyed upon by a surprisingly large number of other species. Graham found the following species to have been feeding on pilchards: sevengill shark, tope, smoothhound, spiny dogfish, thresher shark, porbeagle shark, javelin-fish, whip-tail, hake, red cod, megrim, lemon sole, common sole, warehou, groper, kahawai, yellowtail kingfish, snapper, mackerel, and red gurnard. Tope, Smoothhound, Spiny dogfish, and powerful open-ocean predators like bluefin tuna heavily rely on pilchards. No doubt there are many others!
Tips for buying and using frozen Pilchards
- Frozen pilchards can easily turn to mush if not handled properly. Check that they still have most of their skin intact. If they have many “bald” areas, they have likely been poorly handled before freezing.
- It is best to buy pilchards that have been individually frozen. Inspect to make sure they aren’t frozen together into a solid block or that the bag contains a lot of loose ice. This suggests they may have thawed and been refrozen.
- Take the pilchards out of the freezer the night before you are going fishing. This will allow them to thaw naturally so they don’t go mushy.
- If you head out early in the morning and your pilchards are still frozen, toss a few into a bucket of seawater to speed up the thawing process.
- If you are using them for surfcasting, keep them on ice in your chilli bin at the beach, or they will become mushy and useless by mid-afternoon.
- Use plenty of bait elastic to tie your pilchard baits to the hook. It can be annoying to have half the bait fly off during each cast. This isn’t so much of a problem when boat fishing, but again, it is better to tie them on if they are mushy to avoid wasting your time fishing with bare hooks!
A: They are actually the same fish. “Pilchard” is the common name used in New Zealand and Australia. While “sardine” is the term used globally for fish belonging to the Sardinops family.
A: Look for a slender, silver-blue body with a distinct row of dark blue or black spots running along its upper sides. They also have a deeply forked tail.
A: Pilchards are filter-feeders that consume tiny marine life, primarily feeding on plankton, copepods, and small crustacean larvae.
A: They have a very high oil content and strong scent, which creates a highly effective trail in the water that attracts top predators like snapper, kingfish, and kahawai.

Taxonomy of pilchards changed after 1996 DNA studies
The name change from Sardinops neopilchardus to Sardinops sagax occurred because taxonomists and marine biologists determined that the pilchards and sardines previously thought to be separate species are actually part of a single, globally widespread species.

References
Collins Guide To The Sea Fishes of New Zealand by Tony Ayling, illustrated by Geoffrey J. Cox.
The Fishes of New Zealand – Edited by Clive C Roberts, Andrew L Stewart, and Carl D Struthers.
Sea Anglers Fishes of New Zealand – By Arthur W. Parrott.
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